july style guide.

I’ve been people-watching all over the city lately (you know I just can’t help myself), and the summer fashion scene in NYC this July? It’s absolutely serving looks. Whether it’s lazy, sun-drenched walks through Harlem, stylish brunches in Williamsburg, or lively nights out downtown, the girls, the guys, the theys — everyone’s really stepping up their style game this month. So, I thought I’d put together a little roundup of what’s been catching my eye recently. Consider this your casual city-style cheat sheet, sprinkled with a bit of that signature maybe ally flair 🕊️

✨ neutrals, but elevated

Linen is everywhere this season — but it’s far from your basic beige. We’re talking about full linen suits in soft pistachio, creamy buttermilk, and warm oat shades, effortlessly paired with striking cobalt bags or bold cherry red lips. The overall vibe? Breezy yet intentionally polished. Whether you’re heading to a rooftop gathering or simply taking your dog for a stroll through Morningside, this is the perfect go-to palette that balances comfort with understated sophistication.

city girl tip: wide-leg linen pants + an oversized vest = you’ll look like you have a stylist (even if you got it off sale at mango).

🖤 utilitarian, but cute

NYC girls are giving function and fashion extra attention this month. Think jumpsuits with cinched waists that flatter every silhouette, cargo skirts with just the right amount of drama to turn heads, and technical fabrics designed actually to breathe and keep you comfortable in this intense heat. The downtown set is styling their cargos with cropped baby tees and chunky platform sandals — it’s all about 90s nostalgia, but with a grown-up, sophisticated twist.

💥 fringe, sheer + texture play

the fringe revival is real. think fringe skirts, slinky tops with movement, and even bags with dangling beads that catch the light. i saw a girl in soho in a sheer asymmetrical dress layered over biker shorts and i almost followed her — iconic. sheer and side-cut details are giving "yes, it's hot out, but i still like to look good."

🎨 bold colors + buttery yellow

Butter yellow is quickly becoming the new white — and the best part is, it looks absolutely stunning on literally everyone. This warm, cheerful hue can be effortlessly paired with soft lilac, vibrant Aperol orange, or even bold snakeskin patterns to create a truly standout, summery statement. And yes, digital-print denim is definitely having a moment right now as well. It’s not just limited to jeans anymore — you’ll find it on jackets, skirts, and even full matching sets that bring a fresh, contemporary edge to any wardrobe.

ally’s fave color combo right now: butter yellow top, cream shorts, lilac nails. chef’s kiss.

🧡 accessories are anchoring the look

it’s all about one bold piece. tinted sunglasses, metallic sculptural jewelry, or a funky mini bag (shoutout to the girls carrying baguettes like it’s 2003 again). fisherman sandals are still winning the city sidewalk game — comfy but somehow chic?

pro tip: if your outfit feels too simple, throw on a weird earring or a chunky bracelet. instantly cooler.

🏙️ what i’d wear right now:

• a monochrome linen set (probably in oat or butter yellow)

• vintage snake print belt with gold hoops

• fisherman sandals or beat-up sambas

• oversized sunnies + an iced oat latte in hand
  (bonus points if you’re walking past the whitney pretending you’re going inside)

This city always inspires how I dress, but summer in NYC hits differently every year. We’re all sweating, sure, but we’re doing it in silk cargo pants and sheer layers with unmatched attitude. Dress however feels good to you, but if you’re looking for a little inspiration, consider this your maybe ally-approved July lookbook to help elevate your style during the hottest months.

what trends are you loving this month?
drop them in the comments or tag me if you’re feeling a look 💅