My Favorite Creative Tools for Content Creation.
(the ones I actually use and love in my NYC life)
If you’ve been here for a while — on YouTube, on the blog, or over on Instagram — you already know that content creation is a huge part of my everyday life. It’s how I document my NYC days, tell my stories, and connect with you guys & dolls in a way that feels real.
And over time, I’ve learned something important: it’s not about having everything — it’s about having the right tools that make creating feel easy, fun, and aligned with your life.
So today I wanted to share my favorite creative tools for content creation — the ones I reach for again and again, whether I’m filming a vlog in Harlem, editing late at night, or just capturing a soft little moment in my day.
And yes — everything mentioned here (and more) is linked on my ShopMy page so you can browse and shop easily 🤍
☁️ 1. My Camera: Keeping It Real & Flexible
I’m a big believer in using what works for you, not what feels the most “professional.”
Most days, I’m either filming on my phone or using a compact camera setup that doesn’t slow me down. Living in NYC, I need something I can throw in my bag and pull out quickly — whether I’m on the subway, walking through SoHo, or grabbing coffee uptown.
The goal is always the same: capture the moment without overthinking it.
🎥 2. Insta360 — My Favorite for Dynamic Shots
This one has been such a fun addition to my content.
The Insta360 completely changed how I film certain moments — especially when I’m out exploring the city or want something a little more immersive and cinematic without needing someone behind the camera.
It’s perfect for:
walking shots through the city
solo creator moments (no tripod stress)
capturing full surroundings in a way that feels alive
It gives my videos that “you’re there with me” feeling, which I love — especially for vlogs and my nyc, according to ally series.
If you’ve been wanting to level up your content without making things complicated, this is a really good one.
💻 3. Editing Software That Doesn’t Overwhelm Me
Editing is where everything comes together… but it shouldn’t feel like a chore.
I like to keep things simple and intuitive. Clean cuts, soft music, natural pacing — that’s always the vibe.
Whether I’m editing a full YouTube video or a quick reel, I focus on:
storytelling first
not over-editing
letting the moment breathe
You don’t need crazy transitions to make something feel beautiful. Sometimes less really is more.
🎙️ 4. Audio That Feels Clear & Cozy
Good audio is one of those things you don’t think about… until it’s bad.
When I’m filming sit-down moments, chats, or voiceovers, having clear audio makes everything feel more intentional and elevated — even if the setup is simple.
Especially for my “chats over coffee with ally” lives and more personal videos, I want it to feel like we’re actually sitting together.
📓 5. My Notes App (the underrated favorite)
This might be my most-used “tool,” and it’s literally free.
Every video idea, blog post, livestream topic, and random burst of inspiration goes straight into my notes app. It’s where I:
outline videos
brain dump ideas
plan content days
write little lines I don’t want to forget
You don’t always need a fancy system — sometimes you need a place to start.
☕️ 6. My Environment (yes, this counts)
This might sound a little soft… but it matters.
The space I’m in — whether it’s my apartment, a coffee shop, or a quiet NYC corner — really affects how I create.
I’m always chasing that feeling of:
calm
inspiration
a little bit of magic
Because when creating feels good, it shows in the content.
🤍 Everything I Use, All in One Place
I’ve put together a full list of my go-to creative tools, gear, and little essentials over on my ShopMy page — so if you’re curious about anything I use (or want to start building your own setup), it’s all there for you to explore.
It’s truly just a collection of things I love and actually use in my day-to-day life as a creator in NYC.
✨ Final Thoughts
At the end of the day, content creation isn’t about having the best gear — it’s about telling your story in a way that feels true to you.
These tools support that.
So start with what you have. Add as you grow. And don’t wait for things to be perfect to begin.
Because some of the best moments?
They happen when you just hit record.
DISCLOSURE: SOME OF THE LINKS IN THIS POST ARE AFFILIATE LINKS AND IF YOU CLICK THROUGH OR MAKE A PURCHASE I WILL EARN A COMMISSION. PLEASE KEEP IN MIND THAT I ONLY SHARE ABOUT BRANDS/COMPANIES THAT I ADORE VERY MUCH.
(the ones I actually use and love in my NYC life)
If you’ve been here for a while — on YouTube, on the blog, or over on Instagram — you already know that content creation is a huge part of my everyday life. It’s how I document my NYC days, tell my stories, and connect with you guys & dolls in a way that feels real.
And over time, I’ve learned something important: it’s not about having everything — it’s about having the right tools that make creating feel easy, fun, and aligned with your life.